Our values
As a small company, it is easy for us to stay true to our values and principles. However, we do not just want to automatically do the right thing, but also communicate clearly what NINA REIN stands for:
mindfulness
Nature is our most valuable asset and we strive to preserve our world for future generations. We are taking this path together with our customers. We treat our resources, animals and people with care. We make well-considered and forward-looking decisions. In doing so, we pay attention to both our environment and the people around us. Our goal is to make consumption sustainable and conscious.
Responsibility
We take responsibility for our company and everything associated with it. We strive to make a positive contribution to society by ensuring healthy growth and profitability. It is natural for us to use resources responsibly in order to put sustainability at the heart of our activities.
Transparency, honesty and trust are fundamental principles that guide us.
excellence
For us, fashion is not just a luxury item, but a consumer good. We have high standards for the quality of our products. Sustainability can only be achieved if our clothing is durable and comfortable. This requires excellent design, which is implemented with craftsmanship in production. This is the only way we can promote creativity and innovation and enable women to present themselves confidently in the spotlight.
openness
We are open to new and different things. We recognize changes and adapt continuously as individuals and as a company. Our priority is to find simple solutions to complex issues. This is only possible if we are accessible and open. We overcome boundaries and promote the removal of barriers. Innovative materials, new processes, flexible working models and cultural diversity play an important role for us.
appreciation
We value personal contact and treat each other with respect - within the team, with customers and with all other cooperation partners. This is only possible if we live tolerance and fairness and maintain honest relationships.
Only together can we change the world.
That is why we at NINA REIN are committed to ensuring that our principles and values apply not only within our company, but also along the entire supply chain. We have committed ourselves to applying a Code of Conduct. This is based on the Code of Conduct of the General Association of the German Textile and Fashion Industry. In many respects, we even go beyond the requirements there and set stricter criteria.
Our partners also adhere to strict criteria because we firmly believe that positive change in the fashion industry can only be achieved through cooperation and the commitment of everyone involved.
Together we are committed to ensuring that working conditions in production are fair and safe, that environmental impacts are minimized and that humane working conditions are maintained.