Copy of Our Values

As a small company, it is easy for us to act according to our values ​​and principles. However, we do not just want to automatically do what is right for us, but also clearly demonstrate what NINA REIN stands for:

mindfulness

Nature is our most important asset and we want to leave our world in a way that

can also be a home for future generations. We take this path together with our customers. We treat all resources, animals and each other with care. We act thoughtfully and with foresight. We care for our environment and the people around us. We make consumption sustainable and conscious.

Responsibility

We take responsibility for our company and everything related to it. Because we want to make an important contribution to society, we ensure healthy growth and profitability. Responsible use of resources is a matter of course for us, because this is the only way we can put sustainability at the heart of our activities. Transparency, honesty and trust are a matter of course for us.

excellence

For us, fashion is not just a luxury item, but a consumer good. We have very high standards for our products. Sustainability can only be achieved if our clothes can be worn comfortably for a long time. This, in turn, is only possible if excellent design meets craftsmanship in production. This is the only way to implement creativity and innovation. This not only results in clothing, but also in uncomplicated design, which enables women to confidently show themselves as the center of attention.

 

openness

We are open to everything that is new or different. We recognize change and adapt to new things continuously and flexibly as individuals and as a company. For us, simple solutions are the most important thing, especially for complex questions. This is only possible if we are approachable and open. We overcome boundaries and break them down. Innovative materials, new processes, flexible working models and the diversity of cultures play an important role for us.

appreciation

We love personal contact. We treat each other with respect. In the team, with customers and also with all other types of collaborators. This is only possible because we live tolerance and fairness and because we hold on to sincere relationships.

Only together can we change the world.

In addition to following these principles, we apply this Code of Conduct  which was developed by the German Textile and Fashion Industry Association. In many areas we already apply stricter criteria and also require them from the companies we work with. That is why we are working on our own version and are looking forward to publishing it soon.