Not all denim is the same!

Today we want to go into the advantages of our denim again. Most of NINA REIN's clothing is made in Europe. Almost all of the fabrics are from Europe and are manufactured directly here.

Just not the denim. That comes from Tunisia. Why?

We have a special connection with all of our manufacturers. We have carefully selected them and we have usually gotten to know them on site. We value environmentally friendly processing and treating employees with respect. That sounds so normal, but unfortunately it is not a given.

Our denim manufacturer in Tunisia was recommended to us by a passionate denim designer. She was impressed by the way the company works on site. Her enthusiasm rubbed off on us!

The company Texpro Corp. produces sustainable jeans using resource-saving processes. Protecting the environment when making jeans? With the e-flow process . The color particles are not transferred to the fabric with water, but with air.

 @Photo credits and model: Bianca from Stilfrage.net

A much smaller amount of chemicals is used. These are then distributed over the fabric with the help of tiny "nano-bubbles" and penetrate it. After washing, the remaining chemicals are disposed of in a closed loop system. The method was invented by the Spanish company Jeanology. They have already received many awards for this, including the "Best Sustainable design team" award from WGSN . Jeanology's stated goal is not to become the best company in the world, but to improve the world as a company!

With the e-flow process we are all getting a little closer to this and can make fabrics softer or achieve different washed effects with minimal use of chemicals and water. The washing effect of our denim was created with a laser. Not only is it water-saving, but it is also healthier for employees.

Jeans are made of cotton, ideally organic cotton. Bianca from Stilfrage explains in her blog why it makes a big difference which cotton is used.

As far as we know, cotton does not grow, or at least not in large quantities, here in Germany or the surrounding area. It mostly comes from Asia, primarily India. Our denim fabric was woven in Morocco and the finished jeans were then made from it in Tunisia.

Do you know exactly where your jeans come from? And how they were made?

This is how we produce our sustainable denim. What we have kept quiet about until now, but definitely want to get off our chest:

It also looks great and makes your bottom look perky. Bianca from Stilfrage confirms this! She also shows you the coolest way to combine the jeans with a trench coat .