NINA REIN is all about sustainable & fair fashion for women.
Behind the name NINA REIN are Julia Ickert and Susanne Kinast. Both are fashion professionals and moms, convinced of sustainability and full of ideas.
It all started with the foundation in 2018. As a fashion designer, Julia worked in various companies after her studies. When her son was born, she started to deal with the topic of sustainability. At first only with food, but then step by step also in other areas of life. At some point, conventional textile production simply no longer made sense to her.
NINA REIN is dedicated to a new approach to our way of clothing. According to the motto:
"You don't have to look eco to save the world".
New to the team since 2020 is Susanne, who previously worked internationally in sales and marketing in various fashion companies. She also lacked the environmental awareness of conventional fashion. Looking for a new challenge in fair fashion, Susanne heard about NINA REIN. She immediately identified with the brand's philosophy.
Susanne and Julia both love fashion, but don't want to harm the environment or people with it. Thats why they follow a holistic approach. Sustainablilty has to be part of all the sourcing. the production process and the sales. It is not only about organix garments, but also about working conditions, fair prices, avoiding over production and much more.
"We want to change the fashion industry and make clothing a valued product again, away from fast fashion and the throwaway mentality that is prevalent right now."
With this vision, they continue to develop the NINA REIN brand together:
Always sustainable - By women for women